I've been honoured to paint a new model of BMW at Streetart Festival to celebrate the 50-year anniversary of BMW M series. We partnered together with Cartec Olomouc to make a custom spray painting of this beauty and the beast BMW X6m. After names like Andy Warhol and Jeff Koons I was able to paint #bmwartcar project as well.
I would like to show you how I usually work and get you to know a little bit more about the whole creative process.
1.Idea
I spent a lot of time thinking how to handle the luxurious BMW so I wouldn’t desecrate the beauty of the car itself. I decided to use my fashion designer’s skills and work with the car as if it was a fabric to give it a new coat.
2.Sketch
I started to sketch different compositions and tried to find the optimal and balanced coat. As the whole car was white, I decided to use warm colours with elements of luxury and free lifestyle.
3. 3D model
During my creative process I use pen and paper for initial compositions or rough sketches and then I switch to iPad Pro with Apple Pencil 2 and mostly use Procreate app. It is awesome that Procreate now supports 3D USDZ file so you can import the file and paint directly on the 3D model. And that was what I used for the first time for real usecase as a designer. Although it took a lot of time and searching, I was finally able to find a free model at sketchfab. Another issue was the UV texture. After import didn’t work so I had to use blender and smart UV to update the model and export to GLTF and then to USDZ. Sure, it takes some time but then you are all prepared and you can focus on the final sketch.
4. 3D Painting
When it’s all done with 3D and the import works well in Procreate App, you can start to paint directly on the model and selected textures or parts. You can even add roughness or metallic layer to the material.
5. Spray Painting
The next day I selected exact colours based on the colour scheme and started painting the car. I used Montana Gold spray cans because of acrylic paint, good coverage, matte colours and pastel vibe.
I began with a sketch using a grey spray can and then I used colours until the car was covered with rough spray painting. Then I used a black acrylic marker to do outlines and pop up the colours. I also left some parts of the car white to get more contrast.
6. Video Shooting
During the painting we were shooting a video of the whole process so we could share it on social media. We decided to make the video primary for reels format on the social media apps.
7. Presentation
The final product was presented at BMW special event at The Streetart Festival and different places around.
8. Social Media
Part of the presentation is the promotion on social media and the purpose is to go as viral as possible so now it is the time for social media marketers:-)
Pauser x BMW - Reels.mov from Pauser on Vimeo.
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